RUUUSH is a school of evidence-based marketing that transforms businesses through modern approaches and tools. The main objective was to create a flexible visual language to structure cutting-edge knowledge and frameworks: from strategy and branding to AI.

Solution The system is built on dynamic abstract forms with a unique visual logic for each course category: complex graphic objects transform and interact with one another, reflecting the specifics of each module. This comprehensive design system enables the brand to scale easily while maintaining recognition. It helped RUUUSH achieve a tech-forward and systematic look, emphasizing the expert level of its content.